Today Fujifilm announced the GFX100IIS (at BHphoto , Amazon , Adorama ) and the FujiFilm X-T50 (at BHphoto , Amazon , Adorama ).
Weeks ago I told you that Fuji’s X-T50 film simulation dial was a winning addition that would create instant hype and be loved by influencers and young people. This is the kind of ‘gimmick’ that cameras need to sell to this group. Some people said I would be a fool to think that, so I


