Here you can see a Laowa prototype lens. It’s a wide angle Full Frame E-mount zoom lens. There are no markings on the zoom ring and therefore we don’t know what the exact focal range is. Laowa has asked its customers which lens they would like to see. I thought I’d ask SAR readers for their opinion as well:
Venus Oprics is giving you the choice between those for Laowa FE autofocus zoom lenses. Choose the one you want:
At 20:00 UTC time Typoch will officially announce the new 24-50mm f/2.8 lens. It’s the first Full Frame Autofocus zoom lens ever released by a Chinese manufacturer!
The AI boom is killing the memory card production :(
Google translated press text:
Notice and Apology Regarding the Temporary Suspension of Orders for Digital Imaging Products
Thank you for your continued patronage of Sony products.
Due to the global shortage of semiconductors (memory) and other factors, it is anticipated that supply will not be able to meet demand for CFexpress memory cards and SD memory cards for the foreseeable future. Therefore, we have decided to temporarily suspend the acceptance of orders from our authorized dealers and from customers at the Sony
Sony 300mm f/2.8GM vs. 400mm f/2.8GM , The Pro Dilemma: Which is best for you?
Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
Choosing Autofocus Modes ( Explora )
The Human Touch: 5 Handheld Moves for Cinematic Storytelling ( 42West ).
Alister Chapman Breaks Down Sony’s Cine EI to Help Maximise Image Quality & Dynamic Range
Christopher Frost tested the best 50mm lenses out there and here is his ranking:
You can find all deals on this dedicated BHphoto page (Click here) .
Storage and card deals:
Sony issued the following press text:
SAN DIEGO, Calif., March 25th, 2026 – Sony Electronics continues to advance its professional imaging ecosystem with the latest updates to its Sony Monitor & Control app (ver. 2.6.0) and Catalyst Prepare / Catalyst Prepare Plugin—introducing new capabilities designed to streamline production, enhance collaboration, and deliver greater creative control from capture through
