Sony A7V at BHphoto , Amazon , Adorama , Henrys . Fotokoch , FotoErhardt , Calumet , Foto Köster , WexUK , Clifton , Park UK , Fnac FR . Camera Pro , Sony Australia .

According to the BCN Ranking for December, the Sony A7V ranked as the best-selling full-frame camera in Japan, leading retail sales for the month:

1. Canon EOS R10 RF-S18-150 IS STM Lens Kit
2. Sony VLOGCAM ZV-E10 II Double

The new Godox XR TTL Wireless Receiver is available at BHphoto (click here) .

CES started and there are many announcements:

OWC Launched the new 8TB Envoy Ultra Thunderbolt 5 SSD which you can get for $1699 at BHphoto (Click here) .

New Smallrig S70 at Amazon and Smallrig

The Sony A7V uses a Dual Gain Output (DGO) when using the mechanical shutter at base and low ISO settings.

One of our readers asked me if the Sony A1 and A1II cameras, equipped with stacked sensors, could implement this feature via a future firmware update.

I’m not an engineer, so I have no idea if this is actually possible. I imagine you would also need the right processor. But if Sony found a way to add almost 1 stop of dynamic range to

Mapcamera shared the info about the best selling gear in 2025

Best selling camera of 2025:

1. Kodak PIXPRO FZ55
2. Fujifilm X-M5
3. Nikon Z5II
4. Fujifilm X-E5
5. Fujifilm X Half
6. Fujifilm X100VI
7. Ricoh GR IV
8. Ricoh GR IIIx
9. Sony α7C II
10. Canon EOS R6 Mark II

Best selling lenses of 2025

1. Nikon NIKKOR Z 24–70mm F2.8 S II
2. Canon RF 45mm F1.2

5 Reasons I use Sony A9III Cameras for Weddings

Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
SmallRig Announces Transformers-Branded Products and Prizes ( Explora ).
How to Prepare for an International Trip as a Creator ( 42West ).
Viltrox AF 85mm f/2.0 EVO Field Review ( Photographylive ).
Modern Cameras Are Too Good For Fun? –Is Photography More Fun With Old Cameras?

According to rumors on Weibo a chinese brand is set to announce a new 50mm f/1.2 Full Frame lens this month. It’s said the lens is “heavy” but that it also offers impressive image quality, usable at full aperture, and exhibits a unique character at F1.2-F1.4.

Very likely this lens is the Viltrox 50mm f/1.2 FE teased a year ago? If indeed its a Full Frame autofocus lens it will compete

A Thai store published this image of the new Viltrox 55mm f/1.8 box (Z-mount version). At the same time they also are teasing another new Viltrox lens.

In a Reddit chat Viltrox confirmed the new 35mm and 55mm lens (leaked previously) are coming soon:

I made this video with my personal mix of speculations+rumors about what could be coming in 2026. Overall I expect more camera announcements this year compared to 2025.

Sony FX3II (90% chance it’s coming)

This is the only reliable source that has told me it should arrive in 2026. Don’t expect any “mistakes” like those made with the Sony FX2 . It will have a new sensor. It could be the same

8 months ago at the NAB show 7Artisans announced the development of the new 40mm f/2.5 Full Frame autofocus lens. Finally the lens will be officially launched in January/February. It’s a very compact lens with aperture ring and autofocus. A good fit for Sony A7c camera owners.

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Thanks Psartman