Sony Tidbits…


Cool: Smallrig announced these new Sony hotshot covers


Sony CES press conference on January 6, 2025 at 5.00pm PST

Sony Interactive Entertainment will hold its annual Consumer Electronics Show (CES) press conference on January 6, 2025, at 5:00 p.m. PST / 8:00 p.m. EST. Sony typically doesn’t announce new Alpha gear during this event, but it usually shares a brief update on its camera strategy. Expect the spotlight to fall on automotive technology and other electronics such as TVs and PlayStation.

It’s likely Sony will livestream the press conference, and I


New images of the SG-image 35mm f/2.2 AF FE pancake lens

A Chinese photographer is testing the new SG-image 35mm f/2.2 FE AF lens and he wrote:

I quite like the third version of the engineering lens that Master Gu handcrafted; I take it with me almost everywhere. Not long ago, I went to the countryside for the winter solstice and even took some nighttime photos of the small town. Today, the fourth version of the engineering lens came off the production line for its final round of testing. It’s being fitted with the

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Zeiss 55/1.8 successor in spirit? Viltrox 55mm f/1.8 EVO AF leak hints at a new 55mm king!

The image on top shows the package for a yet to be announced new Viltrox 55mm f/1.8 EVO AF Full Frame Z lens . I have bee told an E-mount version is coming too!

It is a sort of successor to the iconic Sony Sonnar T* FE 55 mm f/1.8 ZA lens. The Zeiss, now 12 years old, is still on sale today for over $1,000/€1,000 on BHphoto ,


LEAKED: New SG-image 35mm f/2.2 AF Full Frame pancake lens!

Our reader Z.W (Thanks) sent us this image of an extremely beautiful and technically impressive 35mm f/2.2 autofocus Full Frame E-mount lens mounted on the Sony A7c . Z.W. told us the the official bundle probably includes a square lens hood, metal.

What you see on this images is a near final prototype version. I hope the image quality is decent and if that’s the case it will sell very well. Also because usually SG-images

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New Sony 100mm GM Reviews and Webinar


Sony Tidbits…


New Brightin Star 35mm f/1.4 Full Frame E-mount lens announced

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Matt Johnson: “RIP a7S IV?! Why Sony May Not Even Make The Camera!”

Matt explains that Sony absolutely has strong reasons both for and against making an A7S IV , but in the end he believes Sony will make it .

Why Sony might NOT make an A7S IV

  • EVF argument is weaker now:

    The A7S III’s built-in EVF used to be a big advantage over the FX3.

    But Sony has now created a tilting video-centric EVF for the FX2.

    Matt thinks this new EVF will spread to future cinema bodies (FX3 II,