Cool new Sony A7V video series


Two critical reviews of the Sony RX1rIII


The Sony RX1R III That Should Have Been

The Sony RX1R III stirred plenty of controversy this year. Below are two fresh takes on what worked—and what didn’t. If Sony expects photographers to spend $5,000 on a compact full-frame, it needs to deliver either true luxury (think Leica) or meaningful new technology—something many feel the RX1R III doesn’t offer. For a look at how innovation can move the needle, see why the


Sony Tidbits…


First images of the new Full Frame 1.5X Autofocus Anamorphic lens BLAZAR TALON 50mm T2.1

Here is the first video about the new Blazar Full Frame 1.5X Autofocus Anamorphic lens. It’s the Talon T/2.1 and is also the world’s first 1.5x autofcous anamorphic lens! So no more compromises!

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First images of the new Brightin Star 35mm f/1.4 Full Frame MF lens coming on December 29

On December 29 Brigthin Star will announce this new 35mm F1.4 Full-Frame Lens . This full-frame lens features an all-metal body, a retro design, and will be available in black and silver. It boasts a stepped/stepless aperture and a lightweight design. There is no info yet about which lens will be supported but usually they do launch those manual focusing lenses for all kind of different mounts ( see their Amazon store here ).

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Winxvideo AI- Upscale Sony Photography to 10K and Optimize 4K XAVC S Workflows [55% OFF]

If you shoot with Sony Alpha gear, you know the frustration of “almost perfect” shots: Maybe it’s an A7R V landscape that loses its bite after a heavy crop, an A7S III low-light frame that lacks the resolution for a gallery print, a wildlife shot that came out just a bit too soft, or massive 10-bit XAVC S files that are quickly exhausting your SSD storage. None of these are capture failures — they’re post-production bottlenecks.

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Tony Northrup believes the Sony A7sIV is coming in 2026 :)

Tony Northrup listed his BOLD predictions for 2026:

  1. Sony: Sony A7S IV (video-centric hybrid; likely ~24MP, proper EVF, improved cooling, possible 6K)
  2. Sony: FX3 update/ FX3 Mark II (expected to share the A7S IV ’s updated sensor and cooling system)
  3. Sony: RX100 series revival (new RX100 ; built-in flash; likely drop EVF and flip screen; improved AF; around $

Brightin Star is teasing the launch of a new mysterious lens!

Brightin Star is teasing a new lens. it has posted a cryptic Weibo poster that does not reveal the product, only the mood.

“Freeze the moment, let the story flow.
Please look forward to it.”

No specs, mount, or release date have been shared yet. We’ll update as soon as details surface.

Meanwhile, if small, budget‑friendly glass interests you, take a look at 7Artisans’ newly announced compact 25/35/50mm f/1


7Artisans announced three new compact 25-35-50mm f/1.8 E lenses


7Artisans announced a new “LITE” Series with three new lenses:

  • AF 25mm F1.8
  • AF 35mm F1.8
  • AF 50mm F1.8

Mounts Supported: E/X mounts.

They all have autofocus and weight of around 180g.

The lenses will start to be available for preorder on December 30. No idea about pricing yet

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Merry Christmas dear SAR readers!

Dear SAR readers, I simply want to which all of you Merry Christmas!

Quick family break for me—heading out for some ski touring tomorrow. Then it’s back to the rumor mill. I know Sony has a special announcement lined up in the next 1–2 months, so stay tuned ;)

**This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links. As an Amazon Associate I earn from qualifying purchases

**This post contains affiliate links