Bottom line: Facebook has made a number of shrewd acquisitions over the years including WhatsApp and Instagram. Will its latest purchase of Giphy also fall into that category or will it ultimately come up short?
Facebook on Friday announced that it has acquired Giphy and will be integrating it into the Instagram team. Financial terms of the agreement were not shared although according to Axios’ sources, the deal is valued at around $400 million.
Giphy was founded by Alex Chung and Jace Cooke in early 2013,








