Editor's take: Etsy is the prime example of a company that was able to successfully pivot during the crisis. Instead of shutting down shop and conceding that people would have less money to spend on the platform, the site doubled down on efforts to direct customers to those selling non-medical grade face masks.
When the Centers for Disease Control and Prevention recommended wearing cloth face coverings in public as a way to help prevent the spread of Covid-19, Etsy took the call to action to heart.
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