The Sony A7V sensor will be exclusive to Sony until 2027


Images of the new Viltrox 35mm and 55mm f/1.8 EVO lenses

Here are the enw EVO FE lenses with APO elements that should improve the image quality.

Continue reading...

Image of the “naked” Sony 600 mm GM lens

Continue reading...

Sigma CP+ Interview at Phototrend: New 85mm f/1.2 lens has proprietary design

Phototrend had a chat with Sigma CEO Yamaki and here are the key highlights summed up by Asobinet:

Why were you able to launch so many products in 2025? Was there an increase in personnel or organizational changes?

  • The company has not significantly increased its workforce, instead hiring a small number of employees each year, resulting in an extremely low turnover rate of less than 1%.
  • We maintain our development capabilities through the retention of personnel and continuous discussion and improvement.
  • As demand for SLR cameras plummeted between 2
Continue reading...

First images of the Voigtlander SEPTON 40mm F2 FE lens

Continue reading...

Sony Tidbits…


Big Sony savings: $900 off on the Sony A7rV $300 off on the FX30 and A7III


Sony a7 V Lab Test by CineD shows a new more pleasant noise processing.


First image of a new TTartisan 24mm f/3.8 pancake FE lens

At CP+ show TTartisan displayed this prototype of a new 24mm f/3.8 pancake FE lens. The lens is coming this Spring for an estimated retail price (tax included) of ¥20,000 which is something like $130.

Image courtesy ShotenKobo

**This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links. As an Amazon Associate I earn from qualifying purchases

**This post contains affiliate links to eBay

Sony Tidbits…