First images of the new Samyang 20-50mm f/2.0 and other mockups!

German YouTuber ValueTech had the opportunity to see the 3D-printed models of four new Full Frame E-mount Samyang lenses. He said that Samyang wanted to gather feedback on these designs. The size of the lenses corresponds to the actual target.

So I figured we should help the company and launch this poll:

Which lens would you consider to buy?

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Sigma 85mm F1.2 DG | Art Lens Development Announcement

We have now the official development announcement of the previously rumored Sigma 85mm F1.2 DG | Art Lens.

You can read the press text below.

Sigma Announces Development of 85mm F1.2 DG | Art Lens — To Exhibit at CP+ 2026

Kanagawa, Japan, February 26, 2026 – Sigma Corporation (Headquarters: Kawasaki-


First image of the new Viltrox 35mm f/1.8 APO lens

As you know we already have a Viltrox 35mm f/1.8 STM FE lens . But there is a new much improved version coming soon!

The image on top shows the Viltrox  AF 35mm F1.8 APO full-frame autofocus lens. It is from a brand new product line, featuring APO apochromatic technology and an STM stepping motor. It’s expected to be compatible with Sony E, Nikon Z, and Leica L mounts.

**This post contains affiliate links and I

Somebody is asking 385,00 € for this alleged Sony prototype leak…but it’s actually just the Sony A9III

On Gettyimages “somebody” wants €385 for a license to an ‘alleged Sony prototype’ from the 2026 Olympics. Save your money—it’s clearly just a Sony A9 III in a camo wrap. Nice try, though!

I have not posted the image here (like other websites did) because I don’t want to waste my money and don’t want to create fake attention grabbing “rumors” :)

When to expect the Sony A9IV?


Brightin Star announced the new 50mm F2 TRI-SIGHT E-mount Lens

Brightin Star made this development announcement:

The 50mm F2 TRI-SIGHT Lens stands out with its switchable triple rendering modes, allowing photographers to adapt their visual style instantly. With a simple switching mechanism, users can seamlessly transition between these three distinct optical styles within a single lens, offering exceptional creative flexibility without changing equipment.

50mm F2 TRI-SIGHT Lens Key Features:

  • Classic 50mm focal length with three switchable focus styles: SMOOTH (soft-focus effect), PRIME (standard
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First image samples shot with the 7Artisans 135mm f/1.8 lens

This is a new picture of the 7Artisans 135mm f/1.8 (Z-mount) that will be displayed tomorrow at the Cp+ show. There will be obviously also an E-mount version. And here below you can see the first images shot with this lens (Courtesy of Shoten ).

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Sigma also announced the new 28-105mm T3 FE Cine lens

Press text:

Sigma Corporation is pleased to announce the release dates for the AF Cine Line 28-105mm T3 FF as part of Sigma’s Cine Lens series.

・Advanced optical design and outstanding rendering performance
・Professional-grade mechanical design and operability
・AF system with excellent tracking capability and near-silent operation

Launch: April 16th, 2026
Available mounts: L-Mount, Sony E-mount
Supplied accessories: Front Cap LCF-82 IV, Rear Cap


Still no confirmation Sony will announce the three lenses this week

Late 2025 we published the rumor about these three new lenses coming form Sony in early 2026:

  • 100-400mm f/4.0 GM
  • 100-400mm G (variable aperture)
  • 16-28mm f/2.0 GM

While I am 100% certain that Sony will introduce these three new lenses before mid-2026, I do not have any reliable confirmation that they will be unveiled at


Officially announced: New Zeiss Otus 35mm f/1.4 lens

Cosina Japan just announced the Zeiss Otus 35mm f/1.4 ML lens. Preorder should open any time soon at BHphoto , Amazon , Adorama , Fotokoch , FotoErhardt , Calumet , Clifton , WexUK

**This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links. As an Amazon Associate I earn from qualifying purchases

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Just announced: New Sigma 35mm f1.4 DG II and 15mm f/1.4 DC E-mount lenses